Abstract
Summary The effects of physical attractiveness on both interpersonal attraction and help-volunteering behavior were measured. First, 20 male and 20 female undergraduates viewed two male stimulus persons in a short videotape debate and rated them on a semantic differential scale. The “debaters” were discrepant both in physical attractiveness and behavior, adopting either a “nice” or “obnoxious” demeanor. In the second phase E asked subjects to help one of two female stimulus persons who were also discrepant in physical attractiveness. In both phases subjects were affected significantly by the physical attractiveness of the stimulus persons regardless of the sex of the subjects. The more attractive male was rated higher on favorable traits, and the more attractive female stimulus person more readily drew volunteers; in neither phase was there a significant sex of S × sex of stimulus person interaction. Added strength is given to this finding by virtue of a behavioral measure.
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