Abstract

Just-world theory provides a possible explanation of physical attractiveness stereotyping, in that believing in a just world should lead to a positive bias toward winners, such as the physically attractive. Several hypotheses derived from this premise were tested by having adults complete the Just World Scale and rate the personality traits and expected life outcomes of an attractive or unattractive stimulus person. Predictions for the personality trait ratings were borne out for male but not for female stimulus persons: (a) Believers in a just world perceived the personalities of attractive, male stimulus persons as more socially desirable than nonbelievers and also attributed more socially desirable personalities to male stimulus persons who were attractive rather than unattractive; and Co) no effects were found for female stimulus persons. Predictions for the life-outcome ratings and differences in correlations between personality and life-outcome ratings as a function of belief in a just world were clearly supported. Implications for just-world theory, status-characteristics theory, and physical attractiveness stereotyping are discussed. Dion, Berscheid, and Walster (1972) were among the first researchers to postulate and demonstrate a stereotype for physical attractiveness. They presented university students with college yearbook photographs of stimulus persons previously categorized by other judges as attractive, average looking, or unattractive. Each stimulus person was rated on a series of personality traits selected to provide an index of overall social desirability. The subjects also estimated the stimulus person's suitability for various roles (e.g., marital partner, parent, etc.) as well as his or her likelihood of finding success and happiness in different spheres of life.

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