Abstract
Based on the sample data of CGSS2015 questionnaire, this paper empirically analyzes the impact mechanism of Internet use on individual entrepreneurial willingness using the Oprobit model. The research found that: Internet use is significantly positively correlated with individual entrepreneurial intention; Risk attitude has indirect influence between Internet use and individual entrepreneurial intention; In addition, the age, gender and income of individuals are significantly related to their entrepreneurial intentions, and the relationship between age and their entrepreneurial intentions is an inverted U-shaped relationship.Therefore, it is necessary to strengthen the construction of Internet infrastructure, maintain the entrepreneurial information service platform, cultivate the innovative consciousness and adventurous spirit of potential entrepreneurs, further tap the entrepreneurial potential of individuals, and enhance their entrepreneurial willingness.
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