Abstract
College students are full of entrepreneurial passion and possess entrepreneurial knowledge reserve and potential. In order to understand the basic situation of College Students' entrepreneurial intention in detail, this paper adopts the research method of questionnaire survey, taking Jiujiang University Students as the survey object, and makes an empirical analysis on the influencing factors of College Students' entrepreneurial intention. The results show that the overall level of College Students' entrepreneurial willingness is high, but the proportion of entrepreneurial practice is low. Male students have higher entrepreneurial willingness than female students. College students with different professional backgrounds have different entrepreneurial intentions. Entrepreneurship education has a positive effect on the promotion of entrepreneurial willingness. The current entrepreneurial activities are mainly survival oriented entrepreneurship, with intellectual property as the main entrepreneurship The proportion of business model innovation is low. In order to further enhance the entrepreneurial willingness of college students and realize the transformation from entrepreneurial intention to entrepreneurial action, universities, government and society should work together: colleges and universities should strengthen entrepreneurship education and improve the effectiveness of entrepreneurship services; the government should strengthen the publicity and implementation of relevant policies; the whole society should establish a public opinion environment that encourages entrepreneurship and tolerates failure.
Highlights
IntroductionEntrepreneurial intention is a subjective attitude of potential entrepreneurs on whether to engage in entrepreneurial activities or not [1]
College students are a group full of entrepreneurial passion
Taking "whether you have participated in the entrepreneurship plan competition" as the representative of the entrepreneurship education of college students, through the statistical analysis of spss25.0, we can see that the difference between the students who have participated in the entrepreneurship plan competition and those who have not participated in the entrepreneurship plan competition is extremely significant (x2=172.13, df =1.6, P =0.00**)
Summary
Entrepreneurial intention is a subjective attitude of potential entrepreneurs on whether to engage in entrepreneurial activities or not [1]. It is a general description of people's entrepreneurial attitude and ability. College students' entrepreneurial intention plays a decisive role in their future choice of entrepreneurship. Based on the relevant research of the above scholars, this paper will use the survey method to understand the influencing factors of College Students' entrepreneurial intention from a broader perspective, so as to better guide college students to actively improve their entrepreneurial and innovative ability. Kangli Liao: Investigation and Analysis on the Influencing Factors of College Students'
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