Abstract

This article proposes and verifies the consumer acceptance intention model under the background of central bank digital currency payment. It modifies the theory of technology acceptance (TAM), rational action theory (TRA), and extended valence framework (EVF) through the construction of perceived privacy, perceived security, perceived system quality, and perceived benefits. The data collected from 325 questionnaires on consumers’ attitudes toward the central bank’s digital currency were used to apply the structural equation model to evaluate the prediction model. The empirical results indicate that perceived privacy, perceived security, and perceived system quality are important predictors of perceived trust, and perceived trust is an important predictor of perceived interest and intention. Perceived privacy, perceived security, and perceived system quality are key factors influencing consumers’ intentions.

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