Internet Marketing as a Tool for the Development of Industrial Enterprises in Modern Economic Conditions

I Fomichenko,S Barkova

doi:10.12958/1817-3772-2019-4(58)-124-131

Abstract

Internet Marketing as a Tool for the Development of Industrial Enterprises in Modern Economic Conditions

Highlights

IntroductionIn today's society, Internet marketing plays an important role in the activities, development and organization of an industrial enterprise
The result of such a transformation can be considered Internet marketing
He feeds there Internet-marketing as a new straightforward marketing – gіpermarketing as theory and methodology of organization marketing in hypermedia middleware Іnternet [7]

Summary

Introduction

In today's society, Internet marketing plays an important role in the activities, development and organization of an industrial enterprise. Research shows that e-commerce is growing rapidly, because the right and timely use of Internet technologies ensures revenue growth and cost savings through traditional marketing tools. That is why it is advisable to talk about the development of a new direction of research, which is an important component of integrated marketing enterprise – Internet marketing (or e-marketing, online marketing). Most Ukrainian businesses do not use all the promotion options and do not have all the necessary elements to get the most effective results and minimize the costs of implementing an online marketing system. The modern realities of functioning of Ukrainian enterprises require the use of appropriate tools for the formation and development of competitive advantages, some of which are components of the marketing complex

Objectives

Findings

Conclusion