Abstract
This study examined internet marketing and the patronage of tourism products. It was aimed at determining the effects of content marketing, social media marketing, email marketing and search engine marketing on the patronage of tourism products. The study adopted cross-sectional survey research design. A sample of 323 tourists were used for the study. The findings of the study revealed that content marketing, social media marketing, email marketing and search engine marketing had significant positive effects on the patronage of tourism products in Cross River State. The study recommended that: tourism-based businesses should harness the potential of content marketing, social media, email marketing and search engine marketing to create and promote valuable, entertaining and informative content; responsive customer services that will generate interest and attract tourist to destination.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Hospitality and Tourism Systems
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
