Internet marketing and e-commerce – interaction

Zvezdelina Bilnikova,B Stoykova,D Stoyancheva

doi:10.1051/shsconf/202112002024

Abstract

E-commerce has taken up an increasing share of market relations in recent years. The use of online marketing tools allows us to reach the right end consumer. In the present report we shall study part of them and more specifically those used in communication policy. The main aim of this work is to analyze the interaction between internet marketing and e-commerce on the end consumer of goods and services. The research methods used are: theoretical and empirical methods, such as analysis, synthesis, comparison, etc. The results achieved are related to the analysis of establishing an internet shop or a website where the producer and the consumer of the good or the service meet. The conclusion generalizes on the use of social media, e-mail marketing, VibeMarket, online display ads as the main channels for internet advertising - a means through which the consumer may widen their selection options and receive detailed information about the saught product or service. Internet advertising brings benefits for advertisers because it needs a lower budget and is flexible when directed to a specific target group.

Highlights

In the current dynamic technological changes marketing has become an inseparable part of everyone’s life. It is found in many forms: internet and online marketing, digital marketing, social media marketing, optimization of websites for search engines, email marketing, content marketing, etc
Reaching consumers and creating recognizable brand is an important part of achieving success in business
There is a high risk of failure

Summary

Introduction

In the current dynamic technological changes marketing has become an inseparable part of everyone’s life It is found in many forms: internet and online marketing, digital marketing, social media marketing, optimization of websites for search engines, email marketing, content marketing, etc. The other variants of ecommerce are business-to-administration (B2A) – covers the interactions and business relations between trade structures and governmental organizations at different levels realized through the internet It is expressed in purchasing various goods on the part of local, governmental or international organizations through publishing announcements on. By taking advantage of the online tools and resources, one can help the company name to reach internet users and encourage potential clients to search additional information about the company

Some observations for e-commerce and consumer’s behavior in Bulgaria

Online marketing and its tools for influencing consumers

Findings

Some conclusions for Internet advertising and E-commerce