Internet demand marketing analysis for Black sea resorts’ touristy services

Abstract

Internet usage percentage based on the latest statistics was 71% of the total population in 2018. That allows considering the Internet users’ behaviour to be relevant to the whole citizens’ behaviour accordingly to the large regularity. Therefore, the potential customers’ preferences marketing research technologies and methods application for the Internet is of current interest. This article discusses Internet demand marketing analysis for Black Sea resorts’ touristy services and correlation formulas that allow analyzing the tourist’s attendance in the region.