Internet Adoption by Entrepreneurial Small Firms (ESF’s): Purchasing Versus Non‐Purchasing Behaviors

Abstract

Current models of Internet adoption at the marketing/entrepreneurship interface focus on the Entrepreneurial Small Firm (ESF) as the supplier in a supplier/buyer relationship. Analysis of a data set, which captured selected ESF Internet buying behaviours, offers insights from the buyer perspective. The authors present these findings and propose implications for the supplier/buyer relationship.