Abstract
Click to increase image sizeClick to decrease image size Additional informationNotes on contributorsArtur BaldaufArtur Baldauf (DBA, Vienna University of Economics and Business), Professor of Management and Chair of the Institute of Marketing and Management, School of Business, University of Bern, Switzerland, baldauf@imu.unibe.ch.Nick LeeNick Lee (Ph.D., Aston University), Professor of Marketing and Organizational Research and Marketing Research Group Convenor, Aston Business School, n.j.lee@aston.ac.uk.
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