INTERNATIONAL MARKETING OF FOREIGN ECONOMICACTIVITIES OF ENTERPRISES: THEORY, PRACTICE, PROSPECTS

Abstract

The article considers the general components of the model of application of the complex of international marketing, namely: financial; consumer, business - process and intangible components, which form the basis for the formation of the overall strategy of international marketing and social responsibility of international business entities, etc. The application of traditional profiles of international marketing, their further development and adaptation to the market conditions of a certain country - a partner of international economic relations has been substantiated will act as a guarantee of information awareness of Ukrainian entrepreneurs about the needs of target consumers both in the markets of these countries and in the global market as a whole, which will make it possible to form and implement an optimal product and assortment policy to meet this demand. The components of exports and imports of foreign economic activity of international business entities are detailed and it is determined that the foreign economic activity of economic entities for 2018-2020 has a negative balance on both exports and imports of goods and services, including. The strategic profiles of international marketing are determined with further development of the algorithm of such strategy, the implementation and development of which will ensure the effectiveness of building the economic potential of the country by expanding foreign economic activity and including its actors in the global process of value added. The main components of the strategic profile of international companies are systematized.