Abstract

This study assesses the effects of U.S. involvement in international cri ses on the domestic popularity of American presidents for all major classes of voters. Using a time series analysis of monthly presidential approval and crisis involvement between 1953 and 1994, and controlling for eco nomic conditions and structural features of presidential popularity, it is apparent that crisis activity does increase the president's popularity, albeit by a very small margin. This result holds for both overall approval levels and within each president's "ruling coalition" of partisans as well as inde pendent voters; opposition party voters generally do not "rally 'round the flag." The small rally effect for crisis activity diminishes, however, when the U.S. president uses force, and when the Soviets are not involved. Furthermore, the rally effect actually seems to depend on the level of presidential response to a crisis; higher levels of response would account for rally effects. Taking the analysis one step further, it is revealed that outcomes of international crises (that is, how the U.S. fared) generally do not affect presidential popularity, even when examined with various lags. The investigation concludes with suggestions for further research on link age politics.

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