Abstract
THIS RESEARCH NOTE presents some preliminary considerations building toward a theory of presidential popularity as it explores the possible impact of economic conditions on the popularity of chief executives from Eisenhower to Nixon. It does not treat other forces such as war, corruption, and domestic violence, and is meant to be suggestive, not definitive. More specifically, it is concerned with the choice and measurement of economic variables to be used, if any. In the most systematic and imaginative study of presidential popularity to date, John E. Mueller examined economic slump (in percentage unemployed) as one of four explanatory variables along with coalition-of-minorities, rally-round-the-flag, and war in a
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