Abstract
The increasing demand for Muslim-friendly products and services has led hoteliers in Malaysia to provide more Muslim-friendly hotel (MFHs) services to fulfill Muslim tourists' needs. However, previous studies have shown that there is still a lack of conformity between MFHs and their guests, which harms MFHs' service performance. It is essential to expand the discussion on improving service performance in MFHs. The data of 390 MFH employees in Kuala Lumpur and Selangor had been gathered quantitatively, and the data were analyzed using structural equation modeling and partial least squares analysis. Keywords: Internal Measurement of Service Quality (INTQUAL); Employees’ Relation; Service Performance; Muslim Friendly Hotels. eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians), and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7i21.3679
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