Abstract
This research aims to examine what orientation needs to be considered by the college study program in improving the quality of the organization. The survey method is used in this research, where data collection is done using a questionnaire method. The variables measured are understanding benefits of quality, incentive support, work discipline, continuous improvement, and implementation of quality management certification. Data were obtained from 100 chairmen of higher education study programs in Surakarta City who were accredited with A & B. Sampling was using purposive sampling method where the retrieval technique used certain considerations. Validity test is done by the outer loading technique and reliability testing is done by composite reliability technique. Hypothesis testing uses path analysis where the t test is used as a statistical test. The entire test was carried out with the help of SmartPLS 3 software. The results showed that each hypothesis tested in this study showed a positive influence. Understanding the benefits of quality positive influence on work discipline and continuous improvement. Incentive support has a positive effect on continuous improvement. Work discipline has a positive effect on continuous improvement and implementation of quality management certification. Continuous improvement has a positive effect on the implementation of quality management certification.
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