Abstract

The rise of social media platforms in the current era of globalization has caused the behavior change patterns in society. In addition to the positive impacts caused, there have also the negative impacts especially for students. This research purposed to analyze the internal factors that influence social media usage on students learning achievement. This research method was a survey method with path analysis. The research sample was 325 students from a total population of 2,360 students of the state senior high school in Sidikalang City. The findings showed that the variables of morality and discipline had a direct effect on social media usage partially and simultaneously, the variables of morality and discipline had a direct effect on students learning achievement partially and simultaneously, the variables of morality and discipline had an indirect effect on students learning achievement through social media usage partially and simultaneously. The higher morality and discipline of students will increase learning achievement positively. The study results suggested that further research to involve the variables from external factors that are predicted also have a large role in influencing social media usage toward students learning achievement.

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