Abstract
Effective transport is impeded by a number of caveats, including problems of accessibility to the destination, poor infrastructure, social, and environmental issues. In this context, the implementation of intermodal solutions is essential to meet customer demand, resolve problems of transport supply, and enhance destination competitiveness. Based on a suitable theoretical framework, this paper examines the attitude of Greek passengers towards intermodal transport and their willingness-to-pay more to be provided with such a seamless service to allow for (partial at least) cost recovery of the related transport infrastructure. The findings suggest that there are many respondents who would actually pay more to be provided with a door-to-door intermodal travel experience; answers are highly dependent on their place of residence.
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