Abstract

When the Transatlantic Trade and Investment Partnership (TTIP) negotiations were underway, its politics were distinctively transnational. Numerous alliances between European and American industry associations advocated an ambitious agreement to mitigate the effects of conflicting rules. Some civic interest groups also closely cooperated to shape the agreement, while a broad, loose transatlantic coalition of civic interest groups opposed it. The extent of transnationalism in TTIP was greater than what had come before in the transatlantic relationship and what is evident in contemporaneous analogous trade negotiations. This article argues that while the salience of a trade negotiation affects whether societal actors mobilize, it is not sufficient to prompt transnational cooperation. Rather transnational cooperation stems primarily from what the actors are seeking to achieve and whether they have a motive and opportunity to work together. By clarifying the conditions under which transnational cooperation is more likely, this article informs the emerging literature on the new politics of trade. By making the case that the motives to mobilize and cooperate require distinct analysis, it contributes to the literature on transnationalism.

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