Interdisciplinary Use of Marketing Communication

Abstract

The article focusses on the importance of the interdisciplinary use of the marketing communication to promote the European Union program for rural development 2014-2020. The launching of a new programme is not successful unless it attracts the target people's attention. A good communication as far as the Common Agricultural Policy is concerned might help the farmers in the Timis County better use the resources they have at their disposal, and eventually optimize the whole-farm system. The findings of the research made to identify the manner in which communication, on the European funding for the 2007-2013 period, was made pointed out that the methods used did not succeed to lower the lack of interest or improve the information level of the people living in the Timis County. They neither stimulated them to find out more about this matter nor increased the number of people who applied for European financing. The authors point out the importance of using interdisciplinary teams to inform the owners of semi-subsistence farms about various financing possibilities.