Abstract
The theoretical concepts developed in the target article, in which the author proposes a new paradigm of cultural evolution based not on the individuals' characteristics, but rather on more global collective properties described as "group-traits" (which emerge when a group of individuals exhibit both differentiation and organization), may have a broader scientific impact that transcend the boundaries of social and evolutionary psychology, paving the way for the emergence of macro-neuroeconomics and social evolutionary game theory.
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