Abstract
Meyer ( Journal of Experimental Psychology , 1973, 99 , 124–133) found that subjects were faster to determine whether or not a stimulus word was a member of either of two prespecified categories if the categories were close rather than distant in meaning. In this paper a reanalysis of the data casts doubt on Meyer's interpretation in terms of memory structure and favors a model which emphasizes the role of decision-making processes in categorization and the flexibility of subjects' strategies in dealing with the task. An experiment is reported which offers limited support for both models. Some difficulties of investigating semantic memory are discussed.
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