Abstract

YouTube is an internet-based social media that focuses on video content. Through account creation, users can get an audience that has a YouTube account and upload videos from different categories, which shows how a YouTube account is packaged in social media. This research is to find out how the process of positive comments and Devina Hermawan's YouTube content is carried out. from this second study is to find out negative comments on Devina Hermawan's YouTube content. The data in this study were analyzed using Social Reception which interpreted observations, interviews, and documentation. The results of this study show that there is an impact of comments which include positive and negative comment categories.

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