Abstract
The evolution of strategic management concludes that formulation and implementation is an emergent process. In today's knowledge-based society this requires that managers develop more creative ways to align strategies with core competencies to maximise organisational performance and efficiencies. This paper evaluates the approach taken by a university-based research collaborative to illustrate an integrated planning process that supports strategic management in higher education environments. Utilising the concepts of road mapping and interactive planning, this case study provides insights into the participative approach used and provides a modification of several conceptual models to illustrate the advantages and disadvantages of this process.
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