Abstract

A major difficulty in the study of large-scale complex systems involving human decision-making with non-linear collective effects is that of obtaining pertinent data at the desired level of detail. A controlled experiment involving real commuters in a hypothetical computer simulated traffic system is described as an alternative approach of conducting observational studies to support the modelling of such complex dynamic interactive decision systems. An overview of the principal characteristics of the traffic system's evolution obtained in this experiment is presented. Also illustrated are the features of a proposed behavioral framework where users are viewed as boundedly rational seekers of a satisfactory choice outcome.

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