Interaction of Outdoor Advertising Improved by Innovative Methods with Digital Art

Abstract

Today, along with the “Neo-Liberal” globalization in the world economy markets, cities are beginning to gain identity and new textures. Throughout the world, especially the cultural, economic and social changes after 1980 have facilitated the transition to free market and implementation of the liberal policies in 1990's. These sort of liberal practices performed on behalf of globalization (hiving off, foreign expansion of freedom, etc.) in the last quarter of the twentieth century, have gained momentum with the beginning of the transition to digital life. Thus, the rapid development of information and communication technologies as a result of increased production, begins to create new marketing models for itself. The advertising agencies desiring to go different directions other than conventional methods, that had been constantly after new medias until the 1990s. The rediscovery of activities by Outdoor Advertising, provides opportunities to different marketing techniques supported by digital technology and those who want artistic applications to reach a wide audience. Art produced in an electronic environment that can be described briefly as” Digital Art”, with the format of multiple artistic or technical applications, in this new face of Outdoor Advertising has created itself important exhibition areas. When the digital designs, fed with images reflected from the city's cultural heritage, silhouette and citizens meets with the recipient is being absorbed more fruitfully. Especially in the 2000s, the system called ‘Digital Outdoor Network’ has been observed to have developed. The analysis of ‘Next Generation Advertising’ makes serious awareness and difference, over access in urban furniture and also individual social networks. In this context, this article will investigate the coexistence of the expression of digital art applications with the virtual or real public spaces in the sense of the new advertising based on bytes.