INTERACTION OF CUSTOMERS WITH E-COMMERCE

Abstract

In the dynamic landscape of contemporary commerce, the interaction between customers and e- commerce platforms play a pivotal role in shaping consumer behavior and driving business success. This capstone project delves into the multifaceted world of customer engagement with e-commerce platforms, examining the complexities and dynamics that define this relationship. Drawing insights from marketing, psychology, and technology, the study investigates various aspects of customer interaction, including user experience design, behavioral patterns, social influence, and customer service. A central focus is placed on user experience (UX) design in e-commerce interfaces, analyzing design elements, usability features, andinterface aesthetics to identify factors contributing to a seamless and intuitive user experience. Furthermore, empirical research and data analysis are utilized to understand the cognitive processes, decision-making mechanisms, and emotional triggers that influence consumer behavior online. By providing valuable insights and concrete advice, this study aims to assist businesses in optimizing their digital strategies and fostering meaningful relationships with their online audience in the ever-evolving digital marketplace.