Abstract
The increasingly rapid growth of the Indonesian film industry has experienced big leaps to date with many themes and film genre variants emerging for entertainment and conveying messages to its target audience. One of the films that always has a special audience and its own audience is films with the horror genre, and the horror film genre in Indonesian films has experienced a lot of rapid progress apart from the cinematography, setting, and content and stories from discussing religion and myths circulating in the world. society and currently there are more and more horror films highlighting Indonesian culture which is indeed diverse and interesting to discuss in a film's narrative. The aim of this research is to describe the interpretation of 'Ruwatan' from the horror film PRIMBON by director Rudi Soedjarwo. This qualitative research uses content analysis and historical analysis regarding the exact role of 'Ruwatan' in this film which has a big impact on Javanese culture in Indonesia. with the results of the analysis that the film 'Primbon' succeeded in introducing the ruwatan procession as a Javanese culture and custom that is very essential and cannot be replaced, because it is used as an important procession in salvation to eliminate disasters, a wider audience can understand this with the media films and film directors do not need to change the narrative or context to a more cinematic one, the actual procession can be shown as it is. Culture and customs are very relevant as narratives in films not only because of trends or market accommodation but for the broader purpose of introducing culture and customs by using film as a mass medium that can reach a wider audience.
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