Intention to Use Halodoc E-Health Services in Indonesia

Abstract

This study analyzes the effect of E-Health literacy, perceived information quality, trust, perceived competence, and perceived price on purchase intention. The research method is quantitative, and primary data was collected through an online questionnaire. Participants in this research consisted of 238 individuals who intended to use Halodoc E-Health services in Indonesia during the COVID-19 pandemic. The method of analysis in this study is Structural Equation Modeling (SEM). AMOS 22.0 For Windows is used to filter and analyze data. The findings reveal that the higher customers’ E-Health literation, perceived information quality, trust, and perceived price, the level of purchase intention on Halodoc will increase. Meanwhile, perceived competence has a negative effect on purchase intention. This is due to the absence of supporting information and information related to doctor qualifications, such as educational background, experience, and track record, which can affect customer perceptions of doctors' competence in using the Halodoc apps. Practical advice in this research is that service providers on the Halodoc apps can develop strategies to improve the reputation of doctors on their apps so that users can recognize and have a good perception of competence towards the doctors available in their apps, which in turn can increase the purchase intention of the Halodoc apps.