Improving the Employees' Performance through the Application e-Samsat Online Tax Payment

Abstract

Scientific and technological advancement is accelerating rapidly. This progress reshapes economic, social, and cultural landscapes, permeating every facet of human existence. These transformations mark the onset of the Fourth Industrial Revolution. Traditional employment and methods yield to automation and artificial intelligence, giving rise to novel forms of labour and industry. This study investigates whether internal factors determine the weaknesses and the strengths of Human Resources at the regional technical implementation unit (Known as UPT) at one one-stop administration service office (known as Samsat) in North Medan. In addition, it was also to determine external factors, opportunities, and threats to achieve optimal performance, generate alternative strategies, and choose performance improvement strategies at the North Medan UPT PPD Samsat. In addition to qualitative descriptive, the author used SWOT analysis using external and internal factor evaluation matrices. Data analysis techniques included editing, description, and categorization. The research involved 74 North Medan UPT PPD Samsat employees, and a questionnaire was used to collect the data. The study found that organizational performance was in quadrant I. It indicates that the employees' performance has room for improvement by considering all the strengths/potentials of the organization.