Abstract
To examine the influence of breast-feeding attitudes, social norms, and prior experience on predicting breast-feeding intention utilizing the theories of reasoned action and planned behavior. Low-income pregnant women (n = 963) completed a theory-based questionnaire. Attitudes were more predictive of breast-feeding intention than were norms, regardless of parity or prior behavior. Among multiparous women, amount of prior breast-feeding experience contributed independently to predicting breast-feeding intention and rendered norms insignificant. Results support the theories. Breast-feeding promotions targeting low-income women should emphasize enhancing women's personal breast-feeding attitudes, and, among primiparous women, promoting positive breast-feeding attitudes among their significant others.
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