Abstract
Artificial intelligence plays a special role in new technologies used to develop advertising and marketing. Artificial intelligence, which plays a special role in improving the effectiveness of advertising and marketing, has had its say in the business market, and this process continues. A quick search for any product in Internet search engines is an indispensable process for the marketing market. With the help of artificial intelligence, it is possible to present the required product or service in a timely manner, at a high level, taking into account the individual characteristics of the customer using virtual environments and street advertising. In the modern world of cyber-physical systems, machines created using intelligent algorithms facilitate human labor in almost all areas. Intelligent management of a network of smart billboards AI research in advertising and marketing has a positive impact on economic development. The article deals with the application of artificial intelligence in the field of advertising and the principle of their work. In this area, the processes of application of new technologies are studied. When preparing the article, scientific analysis of problems and their solutions, application of results, methodological system approach were used.
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