Abstract

The problem of implementing a database for intellectual property sharing in a two company alliance is examined utilizing the Theory of Constraints Thinking Processes. The implementation of this database is required for new product development. Database implementation is hampered by internal policies, cost considerations, and strategic misalignment. A cause-effect analysis employing the Current Reality, Evaporating Cloud, Future Reality and Prerequisite techniques allows resolution of the conflict, resulting in a win-win solution and feasible implementation plan. This application of the Theory of Constraints Thinking Processes provides an excellent example for practitioners, academics and educators to examine the methodology and analyze its strengths.

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