INTELLECTUAL PROPERTY AS A COMPONENT OF INTANGIBLE ASSETS OF THE ENTERPRISE

Abstract

The article proves that intellectual property management systems should interact with the economies of all countries, while the competitive advantages of intellectual property develop innovative activities in the country, create real prerequisites for its ownership. The implementation of such an approach in the field of innovation and intellectual property management should take place at all levels of management of the Ukrainian economy - from the state level to the individual enterprise. The active development of innovation, the emergence of new technologies has led to a change in policy on intellectual property and the development of practices in the management of intellectual property. Due to its importance, intellectual property becomes the basic intangible asset of enterprise management. It is substantiated that intellectual property reflects intangible assets that are legally protected and belong to a particular enterprise. This means that other companies cannot legally use them outside the company. The biggest advantage of intellectual property is that it provides an industrial enterprise with competitive advantages. It is determined that intangible assets are to some extent a complex and specific area of management, which has a strong influence on the results of production and commercial activities of industrial enterprises. A detailed analysis of the structure of intangible assets and the leading role of intellectual property in them, which is sufficiently important. The method of analysis of intangible assets of an industrial enterprise is proposed and its structural scheme is given. It is proved that intellectual property in the system of intangible assets of an industrial enterprise reproduces both positive and negative effects. The positive effect is manifested in the creation of new information that allows you to discover something new and innovative about the development of technology, nature and society. The presence of such an effect is the basis for further innovative development of scientific and technological progress in all spheres of activity. The negative effect is manifested in the existence of certain negative results or consequences of consumption of this intellectual property. It is substantiated that intellectual property, as a specific category, is still insufficiently studied by science. It still has a lot of misunderstandings, which in some cases significantly complicates the already controversial mechanism for regulating relations in the field of intellectual property. At the same time, objects and subjects of this category are already precisely defined.