Integration Strategies of Building the City Image of Hangzhou Asian Games

Abstract

The Asian Games is the largest international event in Asia. It can not only serve as an international organization, but also has a huge impact on the entire Chinese economy, culture and politics. In order to promote the development of the country and the improvement of comprehensive capabilities, it is essential to pay attention to the 2022 Hangzhou Asian Games. The purpose of this study is to contribute to the construction of Hangzhou city and improve the image of Hangzhou city and the charm of the country. This paper mainly uses the methods of investigation and expert interviews to analyse and discuss the construction of the city image of Hangzhou Asian Games. The survey data shows that more than 90% of the respondents believe that the methods of urban image construction and dissemination investigated in this paper are effective. Therefore, as the Asian Games are approaching, the image of Hangzhou needs to be well established.