Integration of Virtual Programming into Beef Cattle Producer and Extension Agent Education

Abstract

Field days and workshops are fundamental to fostering communication and demonstrating management techniques. However, when faced with the COVID-19 pandemic, Extension agents turned to alternative platforms for providing educational opportunities. In April 2020, Louisiana State University Agricultural Center (LSU AgCenter) agents hosted a live webinar entitled “Sustainability during Turbulent Markets” to bring beef cattle producers information on management strategies during a time of instability. This initial webinar included 41 live participants and an additional 40 views within one week of posting the recording. Event responses prompted creation of the Beef Brunch Educational Series, an online series designed to maintain engagement and allow agents to present timely management recommendations and industry news to producers. Live webinars occur at 10:30 a.m. on the second Tuesday of each month. Webinars are also recorded for online distribution through the LSU AgCenter website, LSU AgCenter-Livestock YouTube channel, and podcast platforms. Bi-weekly news updates are released on the same platforms. News updates feature weather and pasture conditions, market outlooks, management tips, events, and current industry topics. Webinar engagement on all platforms averages 233 viewers with a growth range of 81 to 859 since April. News updates average 87 views with a growth range of 29 to 270 participants. When asked, 85% of viewers strongly agreed or agreed that information learned in webinars would be applied to their operations. Extension agents utilize this program for professional development, with 75% strongly agreeing or agreeing that webinars increased confidence to apply presented knowledge and 70% stating they have or plan to incorporate news update content in their programming. Thus, increased views, positive feedback, and requests for more information illustrate relevance in continuing the Beef Brunch Educational Series beyond the COVID-19 pandemic and optimistically developing it into a leading informational source for beef cattle producers in Louisiana.