Abstract
The purpose of this study is to determine the factors influencing continuous usage intention of E-Wallet in Denpasar City with integrating the Technology Acceptance Model (TAM) And Theory of Reasoned Action (TRA). This study applied a structural equation model analysis with 140 samples collected from E-Wallet users in Denpasar City. The results show that all three determinants of E-Wallet continuous usage intention, including perceived usefulness, perceived ease of use, and attitude. Recommendations are provided for E-Wallet providers to improve their user continuous usage intention in Denpasar City.
Highlights
This study applied a structural equation model analysis with 140 samples collected from E-Wallet users in Denpasar City
The lower the perceived ease of use felt by e-wallet users in Denpasar City, the lower the intention to continue using e-wallet users in Denpasar City. These results indicate that the values contained in the perceived ease of use have a significant impact on the intention to continue using e-wallet users in Denpasar City
The lower the perceived ease of use felt by e-wallet users in Denpasar City, the attitudes in using e-wallet in Denpasar City are getting worse. These results indicate that the values contained in the perceived ease of use have a significant impact on the attitudes of e-wallet users in Denpasar City
Summary
The physical distancing policy due to the COVID-19 pandemic has significantly affected the economic life of the community. Transactions were found to be limited to Micro, Small & Medium Enterprises or at merchants who collaborated with electronic money issuers. They transact with consumers and suppliers of interconnected electronic money users. The theory of reasoned action (TRA) which explicitly states that individual behavior is influenced by their intentions. Those intentions are in turn shaped by each attitude toward behavior. Based on the theory of reasoned action, a better goal to adopt a particular product is obtained when a person acquires a more positive attitude towards the behavior. In previous studies a significant relationship has been obtained between attitudes towards a particular technology and the intention to use the technology (Yeo et al, 2017; Amoroso et al, 2018)
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