Integration of Takaful Insurance in the Tunisian Market: Analysis of consumers’ perceptions

Abstract

The study examines the impact of situational factors, subjective criteria, and information quality on Islamic insurance applications. Drawing inspiration from the theory of logical action, this research introduces a model to analyze key factors within the Islamic insurance application context. The model undergoes testing with data obtained from a survey involving 100 participants. The findings emphasize the significance of attitude, subjective considerations, and the quality of available information in shaping the demand for Islamic insurance. Additionally, the study sheds light on the level of acceptance of Islamic insurance among Tunisian consumers, offering valuable insights for operators to enhance the effective management of Islamic Takaful Insurance Services. By elucidating the intricate interplay between individual perceptions and contextual factors, this research contributes to a deeper understanding of consumer behavior within the Islamic insurance domain. These insights serve as invaluable guideposts for operators seeking to navigate the complex terrain of Islamic Takaful Insurance Services, empowering them to devise tailored strategies that resonate with consumer preferences and foster greater engagement with Islamic financial solutions.