Abstract
The paper tests the effects of attitude, subjective norm and the quality of information about Islamic insurance demand. Inspired by the theory of reasoned action (TRA), this study proposes a model to examine the factors in the Islamic context of the application of insurance. The model is tested using data from a survey of 100 respondents. The results suggest that attitude, subjective norm and the quality of information available should be considered essential in determining the demand for Islamic insurance factors. The results of this study highlight the level of consumer acceptance of Islamic insurance. It also provides valuable information for operators to manage Takaful Islamic insurance services effectively.
Highlights
The financial crisis triggered at the end of 2007 and intensified in 2008, has undoubtedly changed the world financial and economic landscape
Analysis of the results of the sample and the example shows that the main factors that have saved Islamic insurance are:
This research examines the factors of attitude and subjective norm based on previous literature and adds much information to generate a more accurate prediction regarding the factors rebates for Islamic insurance products in Tunisia
Summary
The financial crisis triggered at the end of 2007 and intensified in 2008, has undoubtedly changed the world financial and economic landscape. Finance is structured around two main axes: banks that manage the financing of the economy and insurances which are somehow the back office of the financial sector including banks which , without the support of the companies of insurance and reinsurance, cannot resist the structural deficits that undermine them. The need for this insurance- security has always accompanied the growth of Islamic finance; where insurance is an inseparable component.
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