Integration of Online Social Network and E-Commerce Business through Facebook Pages

Balvinder Balvinder,Tripat Deep Singh Dua Tripat Deep Singh Dua

doi:10.15415/jotitt.2018.62010

Balvinder Balvinder, Tripat Deep Singh Dua Tripat Deep Singh Dua

Open Access

https://doi.org/10.15415/jotitt.2018.62010

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Abstract

The aim of this paper is to explore Facebook page options through which e-commerce companies can establish relationship with online social networking users. It explores the various options available on Facebook page like audience building, data analysis, paid promotions etc. Techniques for organic and paid promotion discussed to build the page audience. Comprehensive study on data insights provided by Facebook is tabulated. This paper highlights the factors for integration of Online Social Network and e-commerce to help ecommerce companies to focus on building audience and converting them into sale. A step by step implemen-tation starting from page setup, audience building and data analy-sis is presented.

Highlights

Online Social Networking websites like Facebook, Twitter, Instagram etc. have emerged as new tool for the communication and collaboration on the internet
Large number of people on online social network are active for [1] information sharing, personal activities sharing, product reviews, pictures sharing, opinion expression, sentiment expression, advertise their product/ service, news alerts etc
With the availability of billions of users on the Online Social Networking websites and with the sale of US $ 4.5 trillion by e-commerce companies worldwide, integration of OSN and e-commerce is the demand of the time to exploit the combined benefits

Summary

Introduction

Online Social Networking websites like Facebook, Twitter, Instagram etc. have emerged as new tool for the communication and collaboration on the internet. Online Social Networking websites like Facebook, Twitter, Instagram etc. Apart from the basic features, Ivan Di Capua [5] has identified six categories for which Facebook is utilized by users These are 1) Maintaining relationships 2) Learning about others 3) Recognition 4) Communication 5) Social influence 6) Experience. Online social network is a new way to communicate, collaborate and contribute one’s knowledge on the internet via OSN platforms like Facebook, Twitter, LinkedIn, Instagram etc. People around the world can have 24*7 online presences and can share any type of information personal or commercial on their network and reach to the other people These OSN encourages users to build online mesh of relationships

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