Abstract
Following the completion and operation of the High Speed Railroad, many the construction of major public infrastructures in Taiwan would accomplish consecutively. After that, these domestic public constructions will only require maintenance and other jobs, which do not involve a high degree of professional technology. Those construction companies which own advanced technologies, professional talents and state-of-art equipments will have to seek opportunities form overseas and encounter the fierce international competition. Domestically, the consumers’ demands caused by the social and technological upgrade will also lead to the changes of the living environment. The construction industry will inevitably expect the next upcoming wave of changes. This study is to analyze, based on Michael Porter’s “Diamond Theory”, the strategic module for the market segmentation and positioning of the domestic construction companies. It is also hoped that the outcome of the study can help companies better understand their competitive advantages, and provide reference for construction operators to conduct company re-engineering.
Published Version
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