Integrating futures studies with organizational development: Design options for the scenario project ‘RWS2020’

Abstract

Most futures studies are not used by managers and strategists and do not influence the direction of organizational development. Although the contribution of future studies to management is in theory all but self-evident, the practice in organizations is that futures knowledge is hardly used, or at most, is used selectively and strategically (‘politically’). This article acknowledges that gap and claims that it is a fundamental divide between to very different domains. However, out of that re-conceptualization of the relation between futures studies and management, a new direction for an integrated praxis arises. In an empirical case study, we show that by means of an intelligent process-design and professional balancing of several key-dilemmas, futures studies can be connected to management processes and organizational development. The future can be brought back into the everyday practice of management. However, in order to do so, the futures field needs to set aside some of its methodological claims and move towards the field of strategic management. Not because futurists need to abandon their specific knowledge and expertise, but to make the most of it.