Abstract
The integration of undergraduate marketing research and engineering design courses is discussed, and the nature of and need for such integration is established as vital to new product development. Individual courses in marketing research and engineering are described, and the objectives of integrating the courses and plans for implementation are presented. Critical issues for success are revealed.
Full Text
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call