Abstract
ABSTRACTDespite widespread misunderstandings, B.F. Skinner did not ignore creativity. The present article first integrates Skinner’s writings with some current research in creativity that focuses on the role of near associations in creative innovations. Next, Skinner’s writings are integrated with the role of the unconscious in creativity, including some practical advice that may be helpful in capturing unconscious insights. Finally, Skinner’s writings are integrated with techniques that may stimulate creativity, using the analogy that variation may be critical in both creativity and natural selection. Although Skinner’s work is often considered outdated, the present article shows that Skinner’s writings share similarities with some current research in human creativity.
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