Abstract

Small and Medium Enterprises (SMEs) have a very important role in the development of the Indonesian economy. Special Region of Yogyakarta (DIY) is one of the provinces that has many SMEs. The SMEs has the potential to penetrate the international market, one of which is a wooden handicraft SMEs. Woodencraft can be used as a cluster because it fulfills three factors that enable it to compete in the international market, namely the factor of global market needs, the factor of superior products, and potential SME product factors. However, woodencraft SMEs still face obstacles in product penetration abroad, namely obstacles from internal SMEs, the government, and international markets. The solution offered to help woodencraft SMEs to go international a program called Integrated Woodencraft Cluster, which is a cluster of woodencraft SMEs that integrates supply chain management (SCM) based distribution systems with four main lines (suppliers, production, sales, and information), internet-based information systems, and Just In Time (JIT) principle. The program involves local government, civil service, wood handicraft SMEs, suppliers of raw materials, and academics. The advantages of Integrated Woodencraft Clusters compared to conventional clusters include having a clear vision for exporting production, a structured managerial system, having an export agency, supplying raw materials, clear lines of information, and being able to facilitate all SME woodencraft, both on a small scale and intermediate.

Highlights

  • ABSTRAK Usaha Kecil dan Menengah (UKM) mempunyai peranan yang sangat penting dalam pembangunan perekonomian Indonesia

  • Woodencraft can be used as a cluster because it fulfills three factors that enable it to compete in the international market, namely the factor of global market needs, the factor of superior products, and potential SME product factors

  • The solution offered to help woodencraft SMEs to go international a program called Integrated Woodencraft Cluster, which is a cluster of woodencraft SMEs that integrates supply chain management (SCM) based distribution systems with four main lines, internetbased information systems, and Just In Time (JIT) principle

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Summary

PENDAHULUAN

Usaha Kecil dan Menengah (UKM) merupakan merupakan sektor yang sangat penting dalam membangun perekonomian Indonesia, terutama dalam masa-masa kritis. UKM termasuk industri yang mampu memberikan kontribusi untuk meningkatkan persaingan pasar serta stabilitas pada system ekonomi yang ada (Sari dan Yasa, 2016). Pada saat banyak pekerja yang terkena Pemutusan Hubungan Kerja (PHK) akibat krisis global, UKM dapat menjadi solusi yang paling baik untuk menghindari pengangguran (Zen, 2009). Dari banyak UKM di DIY ini, baru segelintir UKM yang dapat menembus pasar internasional. Mengejar pasar ekspor juga sangat penting karena daya serap tenaga UKM jauh lebih besar daripada industri besar dan secara otomatis mengurangi angka pengangguran serta meningkatkan pendapatan maupun untuk kepentingan citra negara. Salah satu UKM DIY yang sudah masuk dalam pasar ekspor adalah UKM kerajinan kayu. Maka dibutuhkan strategi untuk membantu UKM-UKM kerajinan kayu di DIY skala kecil agar dapat go international bersama dengan UKM skala menengah atau besar. UKM yang berbasis kluster lebih berpotensi dalam peningkatan produktivitas dan menembus pasar global (Foghani, 2017)

Studi Literatur
Kebutuhan pasar global
Produk unggulan
Produk produk UKM potensial
Metode Pengumpulan Data
HASIL DAN PEMBAHASAN
Subjek Terkait
Pelaku UKM Kerajinan Kayu
Langkah Implementasi
Sistem Distribusi Berbasis Supply Chain Management
Lini Supplier
Lini Produksi
Lini Penjualan
Lini Informasi
Sistem Informasi Berbasis Website dan Marketplace
Transaksi online
Prinsip Just In Time
Keunggulan Program
KESIMPULAN
Full Text
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