Abstract

The paper presents the results of sociological research as a part of the project to study the phenomenon of culture in the life of modern man. The object of the study are residents of the cities of the Krasnoyarsk Territory; the focus of the paper is social and human activity aimed at creating value orientations, norms, rules of life, ideas, examples, etc. The form of sociological research is private (depth) interviews. Features of the sample: nonrandom, first person available fit method, the total number of respondents was 40. The aim of this study is to identify a of value orientations, norms, attitudes of consumers that determine their meaning of life, actions and main reasons for the formation of values in the modern Russian society. On the one hand, the problem of research is a mismatch of people's demand for culture forming a man as a product and possibilities of space. On the other hand, one needs to become a cultural man, to define the right way of socialization of citizens in the society, to form such value orientations that would not only enable a person to exist within the modern society, but also cause a constant desire for self-realization, self-improvement, self-development, as well as a desire to transform the surrounding space by means of social and activities. According to the study, specified representations about the content and nature of the values indicate the ambiguous understanding of the value structure of the individual respondents. Definition of life- purpose acts has become a part of worldview of the respondents. At the same time their very existence is doubtless, they are perceived as a natural and essential element of life. There are some signs of a rational and pragmatic type of culture, in a way contrary to the Russian mentality. Due to the high importance of ethical component for characterizing social and space the authors remark on the unindifferent attitude of the respondents to the and ethical relations, and the ways to stabilize and harmonize them. In the context of a multi-ethnic society there are manifested archetypal mental mindsets expressed in the concepts of belonging and thinking another man as a our or alien. The paper describes the ethical relations with the aim of avoiding aggravation of a conflict. The realities of the social and space of the Krasnoyarsk Territory put really important indicators, a kind of a moral set to the fore.

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