Integral assessment of innovation and investment potential of automotive industry of Ukraine

Abstract

Introduction. The automotive industry traditionally belongs to the innovation-active subsectors, where a large number of product and process innovations are produced annually, many newest engineering solutions are put into practice. In scientific literature there are numerous studies of innovation and investment potential at the macro, meso and micro levels of its manifestation, but scientists have not yet paid attention to the innovation and investment potential of the automotive industry. The purpose of the paper is development and testing the methodological tools for integral assessment of innovation and investment potential of the automotive industry. Results. In the article the authors propose an integral index of innovation and investment potential of automotive enterprises and a scale of interpretation of the values of this indicator. The integral assessment of innovation and investment potential of the automotive industry of Ukraine in the period 2014-2018 is done, in particular such automakers as: PJSC “Zaporizhzhya automobile plant”, сorporation “Bogdan”, PrJSC “Eurocar”, PrJSC “AvtoKrAZ”, PrJSC “BAZ”, PrJSC “Chasivoyarsky buses”, PrJSC “Chernihiv automobile plant”, PJSC “Cherkasy bus”. It was revealed that currently the leader of innovation and investment development of the automotive industry of Ukraine is PrJSC “Eurocar”, which is characterized by a high level of innovation and investment potential. This situation is due to the traditionally effective partnership on the basis of franchising and car assembly activities of PrJSC “Eurocar” with leading foreign automakers such as Škoda Auto, Volkswagen AG, Hyundai Motor Company. Other domestic automakers are characterized by an average level of innovation and investment potential, except for PrJSC “BAZ”, which is currently characterized by a low level of innovation and investment potential. Conclusion. In the period 2014-2018, the stimulators of the innovation and investment potential of the automotive industry of Ukraine were indicators of the cost of implemented investment projects, capital efficiency, material efficiency and productivity. Instead, mainly the destructive influence on the integral index of innovation and investment potential of the automotive industry of Ukraine in 2014-2018 was carried out by indicators of management efficiency, introduction of innovations, profitability of activity.