Abstract
The subject of research is the effectiveness of the innovation and investment potential of the food industry of Ukraine. The purpose of the article is to identify the main approaches to assess the level of effectiveness of forecast expectations of the innovation and investment potential of the food industry of Ukraine. The following methods were used: dialectical for cognition of processes and phenomena; monographic for the analysis of scientific achievements of scientists in terms of innovation and investment potential; empirical for a comprehensive assessment of the effectiveness of innovation and investment potential in the food industry of Ukraine; comparative analysis to determine and analyze the performance indicators of innovation and investment potential in the food industry of Ukraine. The forecasting of indicators was carried out with the help of the tool "Forecast sheet" in the Excel software environment, taking into account the factors of economic development of Ukraine. Results of the research. A methodical approach to assess the effectiveness of forecast expectations of the innovation and investment potential of the food industry of Ukraine based on the method of comparative rating assessment of a special system of indicators (coefficients). A system of indicators has been developed, which are included in the relevant block of forming the effectiveness of innovation and investment potential of food industry enterprises, and on their basis a comprehensive comparative rating assessment has been carried out. A comparative rating assessment of the effectiveness of the innovation and investment potential of the food industry of Ukraine allowed determining of the most productive industries. The rating revealed that the best results in 2018 were achieved by such industries as "Manufacture of prepared animal feeds", "Production of oil and animal fats" and "Manufacture of beverages". It was found that "Manufacture of bread, bakery and flour products" is the industry with the worst rating of the effectiveness of the innovation and investment potential, both according to the reported data of 2018 and the forecast indicators for 2023. The proposed Guidelines take into account the possibility of participation of the food industry in further innovation, which is aimed at using the results of research and development, which determine the production of competitive products, as well as the development and use of scientific, technical and investment potential. Scope of research results. The results of research are scientific and practical in nature and can serve as a source of reference information on the effectiveness of the innovation and investment potential of the food industry of Ukraine. They can be the basis for further research and are used by economists, specialists in the food and processing industries, government professionals, researchers, teachers, graduate students and students of higher education.
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