INSTITUTIONAL SUPPORT OF THE COMPETITIVE EDUCATIONAL ENVIRONMENT

Abstract

The article examines the institutional foundations of the functioning of a competitive educational environment. The article represents the market of services in the field of higher education, which is a system of exchange relations. There is the sustainable demand for educational services from the main economic entities and their supply by various educational institutions interact in a competitive environment. The identification of the methodological foundations for the formation of a competitive educational environment allowed the author to justify the expediency of using the diglossia principle, which is based on the characterization of higher education as a mixed public good provided in the field of higher education in accordance with the differentiation of the level of development of higher educational institutions. Based on the analysis of supply and demand in the market of educational services, the characteristics of the competitiveness of higher education organizations are identified, including taking into account the use of e-Leaning project technologies. The institutional approach has made it possible to justify the role of the quality of education in a competitive educational environment. It is argued that an important institutional method of ensuring the competitiveness of HEOs is the establishment of the integrated system of educational quality management. This allows us to meet the needs of the labor market for qualified specialists. The use of distance learning is a particular tool for improving education, especially in the context of the coronavirus pandemic. In competitive education markets, there are the higher education organisations, which use modern technical means and technological techniques to successfully deliver information to students.