Abstract

Relevance. The relevance of the research topic is determined by the changing environment, the development of forms and methods of providing educational services in the higher education market. This market is characterized by an increase in the level of competition, the development of distance learning. Currently, the most significant criterion for choosing an institution providing educational services in the field of higher education is the quality of these services, their compliance with the high level of information technology development, the requirements of the digital economy, and integration into the international labor market.The purpose is concludes in the study of the parameters of the market of higher education services, as well as an analysis of the dynamics of these indicators.The objectives of the study are presented by: developing an algorithm for analyzing the development of the higher education services market, studying the dynamics of the development of the higher education services market in the context of digitalization and identifying trends.Methodology. Includes an overview of the Russian Federation expenditures on the development of education, the dynamics of the number of institutions of higher education, the quality of education and the dynamics of the higher education distance market in Russia.The results of the study show that the main trends in the market of higher education services are a decrease in the number of higher education institutions and an increase in the share of state institutions of higher education. One of the main trends in higher education in modern conditions is the development of educational services provided in a distance format.Conclusions. The development of the digital economy has determined the main trend in the market of higher professional education services in Russia, which is characterized by the growth of implemented distance learning programs, the development of digital educational platforms, and the implementation of innovative technologies for providing e-learning services.

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